As I write the heater is on. I'm feeling the cold, the change of temperature seems quite dramatic. Autumn has definitely arrived in Melbourne. Cool nights and days are now part of our daily weather forecast. Currently a rather fresh 15 degrees. The time has come to pull out our winter jackets and boots. Time to rug up. I do enjoy the fact the winter allows us to enjoy lots of soups and stews. I find them quite easy to prepare and very healthy! It won't be too long before I am piling the groceries into one of these.
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This morning whilst watching a breakfast program I caught a glimpse of a story on new high tech shopping trolleys known as the 'smart trolley'. Smart trolleys are currently being trialled. The smart trolley comes complete with a GPS navigation system, who ever would have thought this possible?
The trolley has the capacity to track details of shoppers' movements in different aisles which in turn will trigger an appropriate ad. It has the capacity for the shopper to scan items whilst shopping, providing pricing information and a tally of the shop. It also provides meal ideas and ingredients required.
These trolleys are expected to be in Melbourne by July. What do you think? Will you find the ads annoying? Will the ads cause you to purchase impulsively? I'm still processing the fact that this technology is available and will soon be part of our shopping experience.